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About Us

If you want to learn more about us, you’re in the right place. 

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What are we about ?

We started in 2006 specialising in the wholesaling and distribution of bed linen, bedding accessories and towels in Singapore and have gone on to expand in other countries such as Malaysia, Brunei and Thailand.

Our main objective when we started was to bring fashion and comfort to your home and this still remains today.

Locally here in Singapore, we were deemed the first in the industry to have had an appointed licensee of International designer labels and cartoon characters with international presence of the world in our products.

While we have come a very long way since 2006, our ethos still stays the same.


Our Vision

Here at Intero, we are committed to continually setting and paving the standards of excellence both professionally and personally.

Our main priority being to our customers that support us through thick and thin, we are devoted to meet their needs and expectations by continuously improving our products in quality, value and most importantly by providing them with the latest bedding to make them feel stylish yet comfortable. 

We are wholly committed to grow in the industry by earning a sustainable share in the market place as well as the regional economy.

We seek to develop quality and meaningful relationships with all of our employees, suppliers, customers and the community in which we operate to maintain a harmonious balance.